PUNICA — A GROWTH STUDIO

Break it open.

We take a share of what we grow.
Nothing up front, nothing by the hour.

We don't sell hours.

An hour is a terrible unit. It rewards the slow, it punishes the sharp, and it has nothing to do with whether the thing worked. We'd rather own a piece of the outcome and be judged on that.

We learn the
ground first.

Nobody plants on the first morning. We spend a few weeks walking the whole valley — what already ranks, what the competition has stopped doing, where the water runs. Half the work is choosing the slope.

We plant it.

Positioning, the offer, the first hundred customers. The unglamorous part that decides everything after it.

We tend it.

Search, software, and the long compounding channels. We build the asset, you own it outright.

We share the harvest.

A percentage of what it earns, for a fixed window. If it earns nothing, we earn nothing.

One fruit.
A thousand seeds.

Up to a thousand seeds in a single skin. That is the shape of the work: one asset, built once, opened up into a hundred entry points that keep paying long after the invoice would have stopped.

No retainers.
A share of the upside.

I
We take no fee to begin. The build is ours to fund.
II
We take an agreed share of incremental revenue, measured against a baseline we set together before a line of work is done.
III
The share runs for a fixed window — usually twenty-four months — and then it ends. It does not renew quietly.
IV
Everything we make is yours: the code, the copy, the accounts, the audience. There is no hostage.

We say no more often than yes.

Six at a time. We have to believe the thing can compound, and that we are the reason it will. Most weeks that means turning down good work.

One room,
six benches.

No account layer, no handoff, no weekly status theatre. The people who make the thing are the people you talk to, in the same room, for as long as it takes to be worth the share.

Asked before the handshake.

What does it cost to start?: Nothing. We carry the build. If we're wrong about the upside, that's our loss to take.
What's the share?: Usually between five and fifteen per cent of incremental revenue, set by how much of the machine we're building.
How long until it moves?: Ninety days to the first signal, four to five quarters to the compounding part. Anyone promising faster is selling you a spike.
What do you need from us?: One decision-maker who can say yes in a day, and honest access to the numbers.

Tell us what
you're growing.

punica.

A growth studio paid in outcomes.
Built on public-domain paintings and a lot of scrolling.

ARTWORK IN THE PUBLIC DOMAIN — POMOLOGICAL WATERCOLOURS BY AMANDA ALMIRA NEWTON, USDA. HANS SIMON HOLTZBECKER, GOTTORFER CODEX. WILLIAM-ADOLPHE BOUGUEREAU. DANTE GABRIEL ROSSETTI, PROSERPINE. A BOOK OF HOURS, A DOGE'S SEAL AND JAPANESE BRANCH STUDIES, THE CLEVELAND MUSEUM OF ART. ELIHU VEDDER, THE PLEIADES, AND FREDERIC LEIGHTON, THE MET. THE VALLEY: HERRI MET DE BLES, NICOLAS POUSSIN, JOACHIM PATINIR, CLAUDE LORRAIN AND JEAN-BAPTISTE-CAMILLE COROT. THE COURT: HUBERT ROBERT, GIOVANNI BATTISTA PIRANESI, AND GREEK AND ROMAN MARBLE FROM THE MET OPEN ACCESS COLLECTION. BIRDS AFTER JOHN JAMES AUDUBON AND UTAGAWA HIROSHIGE. TYPE: INSTRUMENT SERIF, INTER, DM MONO. BUILT WITH THREE.JS AND LENIS.